A Record-Breaking Staff Retention Rate
Visiting Angels has set a new standard for carer retention. The home care provider now achieves a national staff turnover rate of just 9%. This builds on its already strong previous rate of 12%.
Far Below the National Average
The result stands out against the wider sector. In fact, Skills for Care data shows the national turnover rate for domiciliary care reached 29.3% in 2024. Visiting Angels now performs at less than a third of that figure.
A Culture Where Carers Choose to Stay
In a sector where staff retention is a persistent challenge, Visiting Angels takes a different approach. The company invests in fair pay, career growth, and ongoing support. As a result, carers feel genuinely valued. They choose to stay — and that loyalty directly benefits clients.
Dan Archer, UK CEO of Visiting Angels, explained: “Our commitment to putting carers first isn’t just about ticking boxes. It’s about building a culture where people feel genuinely appreciated. When carers have opportunities to grow, they stay — and that consistency benefits everyone. Achieving a 9% turnover rate proves that a carer-first approach delivers better outcomes. Not just for our teams, but for clients and their families.”
Strong CQC Ratings Reflect the Difference
Staff stability also shows up in external quality assessments. Every Visiting Angels office that the Care Quality Commission assessed earned a ‘Good’ rating. This highlights the direct link between carer retention and the quality of client care.
Dan added: “High turnover creates instability. It undermines trust and continuity in care. However, when carers stay, their relationships with clients deepen and care quality improves. Our approach shows that investing in carers also means investing in quality. It’s a win for everyone.”
Setting a New Standard Across the Sector
Visiting Angels continues to challenge industry norms. The company demonstrates that strong staff retention is possible for any care provider. Furthermore, the wider system thrives when carers get the support they deserve. By empowering its teams, Visiting Angels proves that a better model of care is within reach.
